• Great taste guaranteed
• No preservatives - no artificial flavors - no artificial colors

Great taste, naturally from Frito-Lay. You want to bring home the best for yourself and your family. That's why your favorite Frito-Lay brands are going natural. These natural ruffles(r) brand potato chips begin with Frito-Lay potatoes, selected for the special qualities you want in your potato chips. From the way these potatoes are grown and harvested to the way they're cooked and packaged, we have taken extra care to make sure that all the Ingredients meet our high quality standards.